Jonathan E. Martin MBA officially dedicated at LCU

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Pineville, La. – (September 15, 2022) – Louisiana Christian University formally dedicated its Jonathan E. Martin Master of Business Administration program Thursday to a packed Granberry Conference Center.

It was clear by the outpouring of support from the business, academic and civic community that Martin was a universally admired business leader and man.

Martin, who died in 2019, was chairman, CEO, and former president of RoyOMartin.

Commendations were offered from his pastor, Dr. David Brooks of Calvary Baptist Church in Alexandria, Louisiana Sen. Jay Luneau, Rep. Mike Johnson, U.S. Sen. Bill Cassidy, and Louisiana Rep. Lance Harris.

Roy O. Martin III, current CEO and CFO of RoyOMartin, spoke on behalf of the family’s company.

“This program is so vital for this community,” he said. “There are many with MBAs who are leading the [RoyOMartin] company into the second century of business. Johnny challenged his family to be the best they could be. This MBA program will do that for students.”

The Martin MBA program is rooted in a biblical worldview and includes the RoyOMartin RICHES framework as a thread throughout the entire program.

The RICHES framework was established by Roy O. Martin Sr. as the values the company would operate under. He saw them as the company’s “riches.”

Martin III spoke about 1 Samuel 7:12 and how Samuel erected a stone, called Ebenezer, meaning the stone of help, to remind the people of God’s help in defeating the Philistines. He explained that RICHES is his Ebenezer.

“This MBA program named after Jonathan Martin will be that stone,” he said. “It will mark a path we all should take. Future business leaders coming out of this godly program have the potential to build businesses that provide thousands of families with great jobs, great healthcare, great profit sharing and great scholarships for their higher education.”


Read the full press release HERE.


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