Roy O. Martin, Sr. inspected a 20-acre parcel of company land that had a renewal cut and was ready for planting. The tract was located in Rapides Parish, near Ruby-Wise School, so Mr. Martin agreed to donate the future timber proceeds to the school. This was a way to link generations of students and families and show the benefits of reforestation. In 2001, Roy O. Martin III renewed the lease for 50 years, creating a 100-year relationship with the school.